4 common branding mistakes I see in nonprofit, church, and small business branding

Nonprofit, church, and small business branding is often done on a small or completely nonexistent budget. Here are 4 common mistakes I see in many of my branding clients. At the end I offer a FREE quick fix if you're looking to give your brand a little TLC this fall.

1. No brand guide

   This one is surprisingly common! It’s next to impossible to execute a business or organization’s branding consistently without a clear guide. At a minimum, a brand guide should contain both the brand’s color palette with color codes and the brand fonts.

   
   

2. Pixelated logo files

   If you created your logo yourself (no shame here!) or it’s been around long before you landed your position, you may be using outdated, pixelated, or blurry logo files. They don’t scale well and make your materials feel unfinished and unprofessional.
   

3. Unclear file structure

   Without an organizational system for your files, it makes it difficult to find and store files, meaning you’re spending energy to hunt down old files where you could be devoting it to something else more important.
   

4. Using AI to generate captions, content, and marketing materials

   While AI can be a useful tool to help you ideate, when it’s used as the final content in marketing materials, it takes away your unique brand voice and perspective and your work no longer feels like you.

I have a quick fix you can start using today.

Click below to grab your FREE Canva Brand Guide template. It will be delivered directly to your inbox.

Feeling like maybe your brand deserves a bit of extra love this fall?I’d love to chat through your pain-points to see how I can help out. Start by scheduling your FREE discovery call below.