This brand was designed for a pastoral coaching and counseling practice called "Anam Cara" which means "Soul Friend". The logo comes from the imagery of a cairn, a human-made pile of stones built to symbolize a milestone on a journey. Sometimes it marks a boundary or significant event. In his practice, Marc works with his clients on their journeys through life, hoping to be a soul friend or a companion helping and guiding the way.

The stones are intertwined to show the interconnectedness of the many facets of our lives. They are left open graphically to indicate possibility and growth. With the use of soft and bold blues, a calming environment is built both in this brand and in the counseling office.